On November 29, the Italian Embassy held a live broadcast on Gen Z's Habits and Tech Tools. (Gen Z begins around 1997 and ends around 2010, so as of 2020, the Generation Z age range is roughly between 10 and 23 years old. Many of the oldest members of Gen Z now make up a significant portion of the workforce. Generation Z is the largest generation in American history and constitutes 27 percent of the country's population.) During the broadcast, a speaker discussed Gen Z's SMS (texting) and consumption habits. (SMS stands for Short Message/Messaging Service, a text messaging service component of most modern cell phones.) The speaker said that she uses SMS with the personality of a prosumer. While Gen Z is emerging as a consumer in various fields, members are actively engaged in professional activities by proudly stating their needs to companies and directly participating in product planning beyond simply consuming what they term "good products." The term "Prosu...
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