As a new virtual knowledge-exchange, Prox is dedicated to "connecting wisdom with those who seek it." The platform allows people to search a community of subject matter experts and book time with them instantly. In a September, 2020 TechCrunch article, Prox CEO Michael Mathieu stated that the goal of the platform "is to create an entire suite of 'back office' tools for experts and influencers...the company is starting out by offering an easy way to host one-on-one video sessions with knowledge seekers. People who are influencers on social media and on YouTube, they don't control that customer," Mathieu said. "It's a YouTube customer, so if you're going to monetize, it's through a slice of YouTube ad revenue." The TechCrunch article goes on to state that "Prox is designed to help..experts make money more directly from anyone who wants to connect with them, and to understand that audience. (CEO) Mathieu suggested that the...
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