An effort to boycott the Oscars has gained significant traction, even leading to "a history-making announcement by the Academy of Motion Picture Arts and Sciences about diversifying its membership.." Simple economic analysis reveals why the Academy responded so quickly. It also reveals why the course of action chosen is likely to be less effective than many hope. Finally, it points to a more effective solution. As noted in the charts above and below, both drawn from the 2014 Motion Picture Association of America Stat Book , Asians, African-Americans and Hispanics comprised 46% of movie ticket sales in 2014. You don't need an MBA from the University of Chicago to know policies and practices that disrespect 46% of your customers, while several of your employees make statements that appear to channel Donald Trump's perspective on diversity , are bad for business. As I wrote in an MLK Day post , Dr. King stated quite clearly that "If you respect my dol
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