WASHINGTON - May 22, 2022 - PRLog -- Controversies surrounding climate change, diversity, reproductive rights, and other issues have generated significant attention and confusion. We anticipate this uncertainty and volatility will continue. William Michael Cunningham founded Creative Investment Research in 1989 to facilitate a style of investing that is concerned with the issues cited above after recognizing the inability of traditional investment styles to protect and further human needs. We are one of the premier firms in understanding and analyzing Environmental, Social and Governance (ESG), Corporate Social Responsibility (CSR), and impact investing trends. We have been guided by our General Theory of ESG Investing, a portion of which we have published today. As defined in our paper, "Environmental, social, and corporate governance investing is a decision-making process concerning the purchase, sale and management of an asset or assets selected with the goal of attaining an
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