In a September, 2020 TechCrunch article, Prox CEO Michael Mathieu stated that the goal of the platform "is to create an entire suite of 'back office' tools for experts and influencers...the company is starting out by offering an easy way to host one-on-one video sessions with knowledge seekers. People who are influencers on social media and on YouTube, they don't control that customer," Mathieu said. "It's a YouTube customer, so if you're going to monetize, it's through a slice of YouTube ad revenue."
The TechCrunch article goes on to state that "Prox is designed to help..experts make money more directly from anyone who wants to connect with them, and to understand that audience. (CEO) Mathieu suggested that the need has intensified during the pandemic, with more experts and creators asking, 'How do I connect to my audience in more significant ways, have multiple revenue streams and actually have really good visibility into who they are?'
Prox Head of Customer Success Nicole Healy said that many of the "pros" already using Prox are "published authors looking for another connection point."
Mr. Cunningham has published several books and reports on economics, crowdfunding, impact investing, ESG investing and analysis, minority banks, community development and other topics.
For more, please see https://prox.io/pros/