Review of New York Life Investments Webinar: Women & Investing. Lessons for Success: Strengthening Relationships & Transforming Your Business Introduction Forbes estimates women control $14 trillion in assets and that this number is increasing. They control 70-80% of the purchasing decisions, have longer life expectancies, but hold a disproportionate percent of life savings in cash. Women aren’t all the same, but many feel advisors paint them with the same brush. Women represent a compelling opportunity by increasing their involvement in the financial planning process, helping improve financial literacy, gaining greater financial independence. Main Takeaways from the NY Life Survey on Women and Investing 1. 62% of woman believe their investment needs are truly unique and feel as though they’re treated differently when working with financial advisors 2. 67% leave their financial advisor for something other than financial reasons: mainly a lack of personal conn
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