For much of the past two years, U.S. economic growth has rested on an uncomfortable truth: it has been carried disproportionately by high-income households . While inflation, housing costs, and credit tightening constrained most consumers, those earning over $100,000 continued to spend—and in doing so, propped up GDP growth. That support is now wavering. According to the January 2026 Macro Update from Morning Consult, consumer confidence among high-income earners has fallen sharply and unusually fast, prompting a downgrade of sentiment risk for this group from Medium to High . Over just 16 days, the Index of Consumer Sentiment (ICS) for households earning more than $100,000 declined by 17.4 points , a 12.3% drop in only 30 days —one of the steepest declines in the series’ history. For impact investors, this is not a curiosity. It is a leading indicator . The Consumer-Led Growth Model Is Showing Its Limits Morning Consult’s data make clear why this shift matters. In 2025, nearly all ...
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